Lawrenceburg Native Helps Create Viral Video and Donates Taylor Swift Tickets

Last year, Alex Isaac, an Anderson County native studying at Transylvania University in Lexington, along with a group of other students who are members of the Delta Sigma Phi fraternity, filmed a lip dub video of the vastly popular song “Shake It Off” by Taylor Swift.  Having caught the attention of much of the country and Taylor Swift herself when the video went viral, the group was promised tickets by Taylor to one of her upcoming shows, and when they received them, they decided to donate them to Big Brothers Big Sisters of the Bluegrass.

Alex said the video that he and the others of the fraternity produced was really just a way to have some fun on a relatively boring Sunday afternoon.  The idea came to them when they remembered a previous lip dub video they produced earlier that was fairly popular, but to them, could have been produced better.  Taylor Swift also had just released her new album, “1989” and was quickly becoming very popular.  So they got everyone together, planned the filming for no more than an hour and a half, and did the entire video in one continuous shot based on Taylor’s “Shake It Off” song.

After filming it, they uploaded the video to YouTube, and it became an instant success.  Large national news organizations picked up on it, and Alex’s parents along with everyone else’s were incredibly excited.  Although Alex said that he and the others thought it was nice to see recognition for their work, it wasn’t until Taylor Swift reached out to them through Twitter that they became incredibly excited.  When they heard that Taylor was going to give them 37 pairs of tickets for one of her upcoming shows, they knew that they wanted to do something good with them.

Alex, who is majoring in French and would like to be a high school French teacher, said that they wanted to show to the nation what a fraternity’s original purpose is.  He said that a fraternity’s foundational drive is to help the community around them.  And since the tickets were given as a gift, they felt it was a shame to not do something good with them.  So, as a group, they donated their tickets to the Big Brothers Big Sisters of the Bluegrass.  And through that act of kindness, they have brought to light an amazing example of how a fraternity at a small university can help change the lives of others.

To watch the video they made, check out this YouTube link.

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